Repetition. It’s one of the hardest parts of marketing.
The fact of the matter is, the best way to get people’s attention is to tell them about your book, event, special deal, etc more than once.
In fact, it takes anywhere from 3-10 mentions through different channels to get someone’s attention and nudge them to consider your stuff. Yup, 3-10. Especially with social media algorithms making it harder for people to see things in the first place, and the increased information overload of the present day making it harder to remember things.
So the question is, how on earth do you get your stuff in front of people without driving them crazy?
First, you have to go back to why your book is important. Why are your goals and message vital? Why is it important that THIS BOOK reach readership? If you don’t have that solid foundation, the rest will be even more of a trial. Having solid, supportive groups and readers is critical!
And you’re getting this from someone who actually took down a self-pub a book from Amazon because I couldn’t promote it. Why? I knew that, even though it was intriguing, it wasn’t really what I wanted to say. Every time I went to talk about it, I internally winced, knowing I had cut corners that made it hard to say “THIS. This is my story. I will stand behind this story.” Talk about embarrassing!
Acting from confidence is a real thing, people. And investing in your own vision so that you are secure is priceless.
Once you have the confidence, then next part is the “how do I get this out in front of others repeatedly without feeling like an annoying jerk?”
Here are just a few key points:
1.) Accept the fact that people, especially people who are not your ideal readers, may find you annoying. This might not even be your issue. They might just have had a bad day, got into an argument with a loved one, lost a dear friend, or stepped on a Lego. I’m all for living in peace with people, but part of putting yourself out there is accepting that you are not for all markets and sometimes that means people will disagree with you loudly, and it isn’t always your fault.
This is another reason support groups are critical.
2.) Second, show your audience cool things that you know they’ll want to see (since you’ve research your ideal reader already, right?). Book quotes in pretty graphics, cover reveals, character conversations, behind the scenes moments, character takeovers, giveaways, and more are all ways to get people remembering that YOU EXIST in ways that offer them something fun and unique. And since you’re targeting your ideal reader, they WANT shinies. These shinies are proof to your readers that your book is the one they MUST HAVE.
3.) Be an honest promoter of things you love. This means getting excited over other people’s stuff and sharing it around. Generosity is a beautiful thing. ALSO, note that it says “things you love.” Depending on your personality, it could be tempting to say “well, I don’t really like this, but what could it hurt to share?” This could work for a cover reveal (because those can be beautiful regardless) but for the sake of your own authenticity and reputation, promote things you truly enjoy and stand behind.
4.) Team up with others. That way, you can all be crazy marketers together. Cross-promotion is a beautiful thing! This also means making sure you show reciprocity, both in actual shares, and in the quality of your work. It’s like going to a potluck where you brought day-old hamburger casserole and sat it next to a prime rib. No one will say anything if they’re polite, but it’s not great form. See my post on Other Authors Are Friends, Not Food/Enemies: A Healthy Perspective on Author Networking for more thoughts on friendly author network.
5.) Do not constantly talk about your books 24/7. Share about other parts of yourself. Post up funny memes. Share blog posts you’re interested in. Sharing writing research–not the writing all the time, just the interesting research! Talk about your pets. Ask questions. If you’re a list-maker, make a list of topics you can reliably share once a day, twice a day, whatever your schedule, and then share them. 🙂
Let’s do some book talking! In a comment, tell me why your book is so awesome for readers!