3 Questions for Stress-Free Writing and Marketing Resolutions

Does planning for a new year of writing/marketing make you feel put on the spot? 

Why even bother? After all, life could change at any moment. I’ve totally been there.

That’s why I created these 3 Questions for Stress-Free Writing and Marketing Resolutions.

You can own your personal success and dream up some great plans for the new year, your way, according to your creative rhythms. 

Feel free to include these questions with your existing master plans, or answer them on their own. Do what makes sense for your brain and flows toward your personal finish line. 

Note: these questions involve the word feelings. Why? Because at our cores we are driven by emotions as much as reason. Plus, stress is a feeling–a negative one with real psychological and physical consequences. I’m not cool with you working from stress as a habit because it is not sustainable for a healthy writing career or creative life. No burnout, people! Let’s figure out those feelings.

1.) How do you want to feel about your writing/marketing this year?

For this, you’ll have to do a little soul-searching to figure out how you currently feel about your writing and marketing.

Do you love it? Hate it? What parts? Why?

Dig deep and be honest with yourself. Whether you’re a meditation fan, a goal-chomping Type A person, or something in between, you need to sit and open up about your situation. Only then can you make efforts in your chosen way (courses, coaching, deep breathing, breaking things) to move from that place. 

And if you want to maintain your current feelings about writing/marketing, then think about how you can intentionally continue to do that.

2.) How do you want your readers to feel as they interact with your writing/marketing this year?

Writing and marketing are both communication. They’re a conversation, a two-way street! So it’s time to give some thought about how you want to interact with your readers. Again, think about how your readers currently feel (an easy way to do this is to check out reviews, social media comments/likes, or just flat-out ask 😉 ). 

Now think about how you want your readers to feel when they see your writing and marketing.

  • Do you want them to feel encouraged?
  • Hopeful?
  • Amused and less stressed-out?
  • Or do you want to make them more stressed to motivate them to action?
  • What about amazed or thrilled?

Consider ways to move toward your desired interactions.

Again, give it your best shot here. None of us are mind readers, and readers aren’t always able to articulate their feelings. But a little bit of mindful intention can go a long way toward making your interactions more aligned with your values and purposes.

3.) If you could work on any projects this year, what would they be–and what are your biggest hopes and dreams for their success?

Woohoo! Time to open that crazy creative brain of yours and throw ideas onto paper (or computer screen, along paper is better for brain processing if you can do it). 

Write down all the possibilities. No self-censorship. I’m not judging your ideas! You never know where your unique brilliance could lead.

It doesn’t even have to be a list. Draw pictures. Doodle. Scribble on receipt paper or envelopes. Whatever unlocks your brain.

Then figure out those hopes and dreams! If you don’t know what you desire, you can’t process and figure out where it fits in your year (processing can be prayer, meditation, step-by-step itemization, goal-chomping, what-have-you).

Now go through and brainstorm your personal successes–your hopes and dreams–for each project.

If you need some basic categories, think about whether each writing project is primarily for:

  • Profit – providing income
  • Outreach – conveying your message
  • Entertainment – your fulfillment/enjoyment and the enjoyment/fulfillment of others

Note: different projects can fit into different categories–and all categories are equally valid. The categories are just guidelines to help you see where your writing fits in the big picture.

Feel free to revisit these questions throughout the year.

I’m absolutely sure your life will shift and change, taking whatever hardcore goals or plans you have in new directions–or halting then entirely. But you can avoid burnout and keep your creativity thriving if you check in with your desired feelings and focus.

Now breathe deep, go forth, and be awesome. 

Feel free to share your answer to one (or all) of the questions in a comment!

This Post Has 4 Comments

  1. Colleen K Snyder

    I’m so happy to see your third category: “Entertainment – your fulfillment/enjoyment and the enjoyment/fulfillment of others.” I seem to have lost the “enjoyment” phase of writing. Of writing scenes because I love the interplay of the characters, but they don’t “advance the plot.” They don’t “create tension.” They are (lost the word… will go with…) snippets of life for the characters… a view into their lives APART from the immediate crisis. In the “rush” to “go-go-go” “plot-plot-plot” “tension-tension-tension” I’ve lost my sense of fun and enjoyment. There has to be a balance, right? Finding balance has never been my strong point! But thanks for the reminder that it’s okay to write for “me” too!

    1. Janeen Ippolito

      Yes! Writing for yourself is totally a thing. 🙂

  2. Nancy L. Brashear

    Happy New Year, Janeen! Well, #2 resonates with me because I just heard from my publisher yesterday, and my psychological thriller, Gunnysack Hell, is officially slated for release on Feb. 10! My goal (and prayer!) is that readers will be drawn to my story and writing and that my social media will help them feel welcomed, connected, and encouraged. By the way, you’re in my acknowledgments for helping me at SoCal two years ago in narrowing down the actual genre along with some other points that helped me pitch it at a later conference. Thank you!–Nancy

    1. Janeen Ippolito

      Awww, thanks! That’s fantastic. =) Praise God. 🙂

      And connecting to those feelings really helps focus all the marketing choices.

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