The Essential Element for Writing/Marketing Success

I’m going to throw down the word right away: Perseverance.  

That’s it. Nothing fancy. But within those twelve letters is a key difference between failure and success in writing.

Perseverance isn’t a popular word, because it often means dealing with rejection, difficulties, days when you just don’t feel like it, and other setbacks that happen in your journey to your personal success.

One of the ways I learn about various ways that things work (and don’t work) for people is reading success stories. And while many clickbait articles like to claim that a someone just became a rockstar superhero of amazing prowess overnight, what it comes down to is perseverance.

The successful individuals might have had some great bursts of inspiration. They might have been blessed to hit a certain market at the RIGHT TIME. They might have had amazing opportunities fall into their laps. But at the end of the day, they also had to have the perseverance and focus to keep going, keep trying, and keep doing.

Here are a few principles to go along with perseverance:

Write from your gut.

No matter what you write, make sure you have a clear sense of your vision, your goals, your reasons for writing, and your endgame. This keeps you invested in your work so that you see it through to the finish line.

Always keep learning.

Being able to take feedback and increase your education is critical to making it through the writing and publishing process. We are all on journeys of learning and growth. Embrace the improvements!

Never give up.

You may have to switch gears. You may have to ditch ideas. You may have to do five editing passes instead of three.

You may have to submit to twenty presses or fiddle with your self-publishing platform thirty times.

But to succeed, you can’t give up.


Keep seeking. Keep praying. Keep figuring out what works and what doesn’t. Take breaks, eat chocolate. Feel like giving up, then try a different way, and keep going.

It isn’t easy. It isn’t fancy. It isn’t some exact, ten-step process.

But in the end, perseverance works. It’s one essential for reframing, reworking, and reaching your personal success for your unique words. 

Now breathe deep, go forth, and be awesome. 

What are you currently persevering toward? Share in a comment!

This Post Has 4 Comments

  1. Eileen K. Copeland

    This is good. I may tweet this link. I love to encourage writers, and this is magic. I’m a realm by the way. You may have seen me on the FB consortium.

    1. Janeen Ippolito

      Hey there! Thanks so much. Glad it encouraged you. RMC is great!

  2. Kessie

    Ouch! 42k words? That’s a lot to have to throw out! But if it can’t be fixed, it can’t be fixed. I’ve written a few dogs like that, too. They sit abandoned in my story folder. I guess all writers have them. But you learned, right? Like old Mr. Disney used to say, keep moving forward!

    1. Janeen Ippolito

      Yup! The only way to lose is to give up.

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